Led the UX design for the Connected Smart Car Project, focusing on safety and joyful commuting experiences
for children in a fully autonomous shuttle bus. As the UX/UI Designer and team leader, I managed the entire
UX process, from user research and journey mapping to developing key features such as personalized boarding
safety guides and real-time status sharing. Collaborated with GUI designers to ensure cohesive visual
integration. This project was ranked top among six competing teams.
Amoeba UX Academy is a social contribution initiative by Amoeba Co., Ltd., a design agency based in Seoul,
Korea. Guided by UX team leaders at Amoeba, the program is tailored for working professionals and students,
offering a curriculum that spans from foundational to practical UX knowledge. I was selected as a UX/UI
designer for the 11th cohort and participated in an intensive 6-week project focused on the theme of
Connected Smart Cars, dedicating 8 hours daily to the project.
What did I do as UX/UI Designer?
I contributed by managing the entire UX/UI process and developing key features. As a team
leader,
I
actively presented our team’s work and progress every week, clearly communicating our intentions to gather
more in-depth feedback. As a result, our team secured first place in the final presentation among six
competing teams.
User Research
Challenge
Desk research revealed ongoing discussions about preventing school bus accidents, alongside
a growing
demand for safer transportation options for children aged 4 to 7.
However, identifying user needs and
pain
points was challenging when considering children as users, as traditional user research methods like
interviews were not directly applicable to them.
PROBLEMS
Over the past 5 years, the number of child casualties caused by school bus accidents has increased
more than threefold.
CAUSES
Teachers struggle to manage and care for many children at once.
Operators are generally responsible, but they lack sufficient awareness of safety regarding
third-party school buses.
Unexpected safety incidents occur suddenly due to children's impulsive behavior.
Parents face limitations in monitoring what happens inside the vehicle.
Approach
Prepared and shared relevant case studies on blockchain, stablecoin, NFT marketplaces to improve
participants’ understanding and inspire ideas.
Facilitated sessions to help participants express their new service concepts through text rather than
sketches when visual outputs were incomplete. This ensured their ideas were effectively reflected in the
high-quality design prototype.
UX concept
KIKI, Keep Kids Safe
KIKI proposes a new Car UX concept that strengthens safety and creates an enjoyable school bus experience by
addressing the unique needs of teachers, children, and guardians.
By providing teachers with management tools, children with tailored safety guidance, and
guardians with reliable updates, KIKI bridges the communication gap and fosters trust. It ensures that the
school bus journey is not only safe but also empowering for all stakeholders.
Key features
Stage Sync, bring stage mood into the car
Helps children independently perform tasks such as boarding, fastening seat belts, and
following safety procedures through step-by-step guidance.
Wait-line for boarding
Mirror guidance on seat belts
Seat instructions
Connected Safety
Monitors surrounding road conditions and passenger safety elements, allowing for quick
responses in emergencies.
Red /
Green Zone
Alerts
LED
Safety Messages
Emergency
Mode
Easy-Peasy Communication
Allows teachers and guardians to monitor children’s status inside the bus in real time.
Real-time
Passenger Status
Alert
Kids Cam
Theme to Explore
Transforms the bus interior into a themed space, providing children with engaging and
educational content during the ride.
Theme-Specific
User Experience
Interactive Display
for Children
UI Strategy
The UI is designed to support both the role of a passenger and an assistant teacher in a Level 5
autonomous
vehicle.
Flexible
Optimized display configurations allow seamless transitions between in-vehicle displays and external
displays, adapting to user tasks.
Multiple
Teachers, guardians, and children can all access interconnected displays, ensuring synchronized and
cohesive operation.
Easy
With integrated Voice Assistant support, users can complete tasks effortlessly and hands-free.
VUI
Users can control all vehicle functions through voice commands, processed via the Center
Fascia.
Eye tracking
Content areas shift dynamically on the Center Fascia based on the user's line of sight,
ensuring optimal focus and usability.
Touch
The Smart Window enables three distinct touch gestures for precise interaction and
intuitive control.
Gesture
Gesture controls allow for hands-free display adjustments, enabling users to navigate
themes or send critical commands without distraction.
VUI
Eye tracking
Touch
Gesture
